TIMELESS INTERIORS: LA PETITE MORTE DE L’ARCHITECTE D’INTERIER PART 2

HOUZZ

A FEW YEARS AGO, A NEW PLATFORM, HOUZZ EMERGED.  "WE ARE A PLATFORM FOR HOME REMODELING AND DESIGN, BRINGING HOMEOWNERS AND HOME PROFESSIONAL TOGETHER IN A UNIQUELY VISUAL COMMUNITY.

I HAD DISMISSED IT FOR YEARS.

With the importance of website, Google rankings, blogging, and social media in today’s industry, I thought this might be a viable option to attract more business.

I did my research. I reached out to a several designers across the country that I respected. They all had positive feedback on how Houzz has been an affirmative factor in their business.

I set up an account. Almost two years later, I have yet to receive a job from this site.

Under their advice tab, there is a forum for Design Dilemma. It is filled with over 300,000 homeowners seeking free advice for their design projects.

It seems to me with a site that boasts over 1,000,000 professionals, you as a homeowner would seek out the services and advice of one of these professionals rather than relying on them to give you free advice.

At the end of the day, this is a business for me. I can’t afford to give out free advice.

In closing, I feel hopeful for the future of our industry. It is cliché, but the cream always rises to the top.

AARON B DUKE is a luxury brand that focus on not only excellence in design, but providing service and an experience for our clients.

We carefully chose the projects and clients we decide fit into our core values and beliefs.

Craftsmanship, quality, and excellence are paramount to the designs we create, as well as the showrooms, vendors, contractors, and tradespeople we collaborate with on a daily basis to bring our clients design not intended for the masses, but for those who are discerning, worldly, and sophisticated.

We enjoy working with clients who appreciate our knowledge, expertise, and experience. There is no need to question our every choice.

We chose ones who trust that we are making the finest decisions in their best interest.

We unveiled three different services this year to appeal to a wide audience, while keeping our brand and values in place.